Open House renewed Beurs van Berlage on Saturday 21 November
City Mayor Van der Laan opens the renovated Amsterdam Exchange on Friday 20 November. The venue then holds an open house from 11 am to 5 pm on Saturday 21 November. Bierman Henket has designed the new entrance and reception area as well as a series of representative public spaces.
The tight and rather uninviting entrance on Damrak has been transformed into a bright, open and welcoming place of arrival inside the building. Fitting flags and lettering on the façade, a renewed entrance, a welcoming reception desk, improvements to the routing through the building, and new design elements form the most important ingredients of the new entrance and reception area.
Two exhibition spaces have been created in the basement. The
former cellar has been renovated and now receives more daylight, is
accessed via a new stairs, and fitted out to accommodate new public
The Auction Room features a newly designed wall covering of sheet felt adorned with an abstract, stitched pattern that refers to the dimensioning system used by architect H.P. Berlage in his façade compositions.
The Corn Exchange Room has been completely renovated and furnished for large gatherings. In addition, flexibility and representation are key qualities of the space. The room can hold congresses, debates and lectures, as well as dinners and festive evenings.
According to general director Marcel Schonenberg, the Exchange
has become much more accessible through its renovation. "It is the
main meeting point for Amsterdam and far beyond. Precisely as
architect H.P. Berlage had in mind, the Exchange has become a
'people's palace' with various functions that attract a wide range
The Exchange houses around 45 companies in various offices, meeting spaces for rent at Seats2Meet on the side near the Central Station, two permanent exhibitions, the New York Film Academy, a Grand Café on Beursplein, and many big national and international congresses and events.
The Open House, taking place from 11 am to 5 pm on Saturday 21 November 2015, a range of activities will be held throughout the building. At 2 pm, an old exchange tradition will be revived: drumming the Exchange. At 1 pm and 2.30 pm, Janneke Bierman will explain the design for the new entrance and reception area.